PRATT SCHOOL OF ARCHITECTURE

Website
Visual Identity

Brief

Create a new website for Pratt School of Architecture’s diverse range of programs that would serve more as a journal of faculty and student work than as a simple course catalog.

Solution

We first had to establish a new visual identity system that maintained relevance across the program’s different degrees and disciplines, settling on the concept of a 2D plane upon which 3D objects from the built environment could be displayed. We translated this system to website, social, posters, and other collateral.

Pratt SoA cover image
Pratt School of Architecture mission
Pratt School of Architecture Fall Lecture Series #2 poster detail