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Twenty Nine

Brief

BBG Ventures (formerly Built By Girls) came to us for a new visual identity system and website to mark their strategic repositioning and the launch of their newest fund.

Solution

Out of BBGV’s brand promise, _"meaningful investment in a new wave of founders, propelling them forward to create lasting value and transformational change,"_ came our brand idea: Propelling forward.

The identity expresses itself through a dynamic typographic system that pushes founders’ ideas to the foreground, highlights their organizations’ transformational work, and acts as a backer that won’t sit still.

Animation of the BBGV brand idea ‘Propelling a new wave of founders toward transformational change’ in white type on a maroon background.
Animation of indention variants in front of the phrase "Favors the Female"
Text on brown background reading: ‘Insert pusher: a word, a person, the brandmark, or a line to reinforce the brand idea.’
Historic black and white photo of Suffragettes protesting with signs
Animation of the phrase ‘Funding for Women’ scaling through the brand’s different typesizes.
Animation of text growing depending on the grid column size.
Woman carrying a tote bag with BBGV logo and the claim "Make money, make change."
Blank periwinkle blue background panel used as a brand color swatch.
Animation of grid informing the page layout
Top view on a BBGV full page magazine ad
BBGV grid system shown as vertical column guides on a pale gray background.
Three posters in street
Overview of brand guidelines slides
Hand holding a BBGV ‘Ventures’ book showing a portrait grid of founders on the cover.
Hand holding business card in front of purple background
Motivational statement
Video of homepage usage
Grid of founder portraits
Animation of an Instagram post transitioning to a story layout

Validation

  • Female-led venture fund site - the platform investors point to when introducing the firm to a new generation of founders

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