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Twenty Nine

A digital product is a system of decisions that shapes how people think, act, return, and trust over time.

Problem Areas

  • Unclear product logic

    The idea is strong, but the experience has not been translated into clear flows, decisions, and interaction patterns.

  • Too much for everyone

    Products get weaker when they try to serve every possible user. We help teams design for specific people, behaviors, and moments.

  • Your product is your brand

    How your product feels to use tells people what you care about and why you exist.

  • MVP uncertainty

    Early products need to learn quickly. We help teams identify what to build first, what to test, and what can wait.

We've done this before

  • Illustration with geometric shapes forming a gate

    For Buoy, a complex health product idea became an approachable app for people making personal care decisions

  • Simple and bold illustrations of two figures raising a child in their arms, in an abstract environment with flowers and stones.

    Williamstown Theatre Festival's 65-year archive and complex ticketing were rebuilt around how audiences actually plan and attend a festival

  • Black-and-white portrait of Mac Miller resting his head on a striped pillow.

    Creating a space for fans of Mac Miller to come together

  • A render of the Magic Leap headset, showing the front optical panel and sensors and a black band receeding in the background.

    Turning Magic Leap's brand book into a living and breathing brand experience

We design digital products around real human behavior, making complex logic feel clear, useful, and respectful. The best products are not trying to do everything for everyone; they solve the right problem, for the right people, with care. Every screen, flow, message, and interaction is treated as a decision about how the product should behave in someone’s life.

Who it's for

  • Founders with a product idea

    Teams moving from concept to MVP and needing design judgment before they build too much too quickly.

  • Teams looking to connect with their audience

    Organizations that need a platform where people can communicate, take part, and belong.

  • Companies entering a new product phase

    Organizations expanding an existing product, entering a new market, or rethinking the experience around a sharper audience.

  • Teams building sensitive products

    Products in health, finance, community, AI, or personal life where trust, tone, and care matter as much as usability.

  • The Light Phone
  • Buoy
  • WorkMade
  • Cocoon

Validation

Research

A pattern for designing intelligent products

Oh, to Be Known By My Computer!