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Twenty Nine

Brief

Relaunch the new Magic Leap brand with a marketing site that positions the company as a visionary, design-led organization.

Solution

We partnered with Magic Leap’s brand team on a website redesign and replatforming, pushing the brand language into an evolved system for web design.

The brutalist design system expresses a generative, dynamic relationship between humans and technology. Powered by a hardworking CMS, the site’s technical and visual architecture enable the Magic Leap team to remain agile and adaptable in the growing XR market.

Two factory workers in white protective gear with a yellow railing in the background.
A wireframe view of the Magic Leap device with a yellow label reading "Stay where the work is"."
A gridded view of warious screenshots of styled text against grey and white backgrounds.
A slow pan of the updated web design system documentation.
Two architects looking at a white building model using the Magic Leap headset
Large stylistic statistics showcasing font features.
The Magic Leap headset sitting on a desk surrounded by gridded paper.
A website showing a simple blog story featuring pictures and videos of people wearing and using the Magic Leap headset.
A phone sitting on a white surface shows the Magic Leap website.

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