Twenty Nine
A small, hard-working
design studio.


EST

New York City

MT

Austin

CET

Berlin

brand, web, product design

website, strategy, content

brand, editorial design

digital product

website

brand

,

website

brand, website

website, visual identity

website

website, product design

visual identity

,

website

visual identity

,

website

website

,

art direction

website

product

strategy

,

brand

,

website

,

print

website

website

,

strategy

,

typeface

brand

,

website

,

product

website

brand

brand

,

website

,

print

,

packaging

website

website

website

,

signage

,

screensaver

brand

,

packaging

,

website

brand

,

website

,

print

top secret

brand

,

website

,

print

brand

,

website

strategy

,

brand

,

website

,

print

product

email

development

website

brand

,

website

,

print

packaging

email campaign

brand

,

website

website

strategy

,

product

,

website

brand

,

website

,

product

brand

,

website

,

print

strategy

,

brand

,

website

,

product

,

print

brand

,

website

website

website

website

websitecampaign
website
strategybrandwebsiteprint
website
website
brandwebsiteprintpackaging
website
websitesignagescreensaver
brandwebsiteproduct
brandwebsite
websitevisual identity
brandwebsiteprint
brandwebsite
website
websitebrandOOH
brandpackagingwebsite
brandwebsiteprint
brandwebsiteprint
BrandMagazine

Design System
Website
Art Direction

Brief

Design a new website for Buoy, an AI-powered assistant.

Solution

In working closely with the Buoy team, we learned that a new website was just the start. Their existing brand language didn’t have the vocabulary to design the website they needed so we developed an extensive design system that could be used to configure an endless variety of pages and types of interfaces. We focused the site architecture around the product offering, their editorial section, and information to build confidence around a highly sensitive subject. This design system was translated into a totally configurable, very fast codebase and CMS. We capped it all off by helping the Buoy team commission all new illustration to use throughout the site and other brand touchpoints.

Screencapture of the Learn page from Buoy
Screencapture of the About page from Buoy
Abstract illustration of person reading
Screencapture of an article from Buoy
Three mobile screens showing the press page, How Buoy works and an example article page
Illustration of person sitting in a boat looking at a buoy in the distance