Twenty Nine
A small, hard-working
design studio.


NYC

East Village

BER

Kreuzberg

ATX

Eastside

website

website

website

visual identity

,

website

visual identity

,

website

website

,

art direction

website

strategy

,

brand

,

website

,

print

website

website

,

strategy

,

typeface

brand

,

website

,

product

website

brand

brand

,

website

,

print

,

packaging

website

website

website

,

signage

,

screensaver

brand

,

packaging

,

website

brand

,

website

,

print

top secret

brand

,

website

,

print

brand

,

website

strategy

,

website

brand

,

website

,

print

strategy

,

brand

,

website

,

print

product

email

website

brand

,

website

,

print

packaging

email

brand

,

website

website

strategy

,

product

,

website

brand

,

website

,

product

brand

,

website

,

print

website

brand

,

website

strategy

,

brand

,

website

,

product

,

print

brand

,

website

,

print

brand

,

product

strategy

,

brand

,

print

,

product

brand

,

website

,

print

website

website

brand

,

website

website

strategy

,

product

,

brand

,

print

brand

,

print

,

website

product

website

website

website

website

strategy

,

brand

,

website

,

print

website

product

brand

,

product

development

strategybrandwebsiteprint
website
website
brandwebsiteprintpackaging
website
websitesignagescreensaver
brandwebsiteproduct
brandwebsite
brandwebsiteprint
brandwebsiteprint
brandwebsite
website
websitebrandOOH
brandpackagingwebsite
brandwebsiteprint

Design System
Website
Art Direction

Brief

Design a new website for Buoy, an AI-powered assistant.

Solution

In working closely with the Buoy team, we learned that a new website was just the start. Their existing brand language didn’t have the vocabulary to design the website they needed so we developed an extensive design system that could be used to configure an endless variety of pages and types of interfaces. We focused the site architecture around the product offering, their editorial section, and information to build confidence around a highly sensitive subject. This design system was translated into a totally configurable, very fast codebase and CMS. We capped it all off by helping the Buoy team commission all new illustration to use throughout the site and other brand touchpoints.

Screencapture of the Learn page from Buoy
Screencapture of the About page from Buoy
Abstract illustration of person reading
Screencapture of an article from Buoy
Three mobile screens showing the press page, How Buoy works and an example article page
Illustration of person sitting in a boat looking at a buoy in the distance