Design a new website for Buoy, an AI-powered assistant.
In working closely with the Buoy team, we learned that a new website was just the start. Their existing brand language didn’t have the vocabulary to design the website they needed so we developed an extensive design system that could be used to configure an endless variety of pages and types of interfaces. We focused the site architecture around the product offering, their editorial section, and information to build confidence around a highly sensitive subject. This design system was translated into a totally configurable, very fast codebase and CMS. We capped it all off by helping the Buoy team commission all new illustration to use throughout the site and other brand touchpoints.