Skip to content
Twenty Nine

Brief

To build out a brand system for Parafin, including brand strategy, visual identity, art direction, and a website.

Through partnerships with marketplace platforms, Parafin provides capital funding to small businesses, giving them greater flexibility than negotiating loans from a traditional bank.

Solution

Our approach combined a refined, professional typographic and color system with warm, everyday-heroic photography, showcasing the ability for funding to boost a business’s growth and achieve its full potential.

Strategy copy animation
Website mockup for Parafin
Parafin typography system
A floor-to-ceiling pottery shelf filled with cream and earth-toned ceramic bowls, photographed for Parafin’s small-business art direction.
Parafin color system
Sample Instagram posts for Parafin
Photographic art direction for Parafin
Editorial photograph of a workshop interior with wooden shelving and crafted goods, art-directed for Parafin’s social channels.
Social story for Parafin
Toggle animation on Parafin homepage
UI Bento for Parafin
Icons made for Parafin
Mockups of parafin.com on mobile
Parafin product UI card on a soft mint background reading ‘You’re approved’, with toggles for 6-month or 9-month terms, a $10,000–$30,000 funding slider, and a blue ‘Get funding’ button.
Animated poster
Parafin design system document
Highway billboard for Parafin

Validation

Related Projects