Stripe Apps
Brand design, art direction, campaign imagery, and product design for a financial infrastructure platform for internet businesses.
Brief
Stripe is a financial infrastructure platform for internet businesses. They approached us to help them define the brand, product experience and campaign launch for Stripe Apps.
Solution
Our goal was to convey the limitless potential of Stripe Apps for app builders and to help communicate Stripe’s mission to become a platform of platforms.
We then helped Stripe’s product team refine the end-to-end Apps experience, from the install flow to the in-Dashboard surfaces, so it landed in line with the brand strategy we developed.
A modular design system
Our solution was to build a modular brand toolkit that could be used to create static and motion assets that illustrate the connectivity created by this new ecosystem, used by the Stripe team, and their marketplace partners alike.
