Firefly Health
Refreshed visual identity for a healthcare startup committed to a new model of primary care, and design a marketing site that communicates to prospective members, B2B partners, and care providers.
Brief
Refresh the visual identity of a healthcare startup committed to a new model of primary care, and design a marketing site that communicates to prospective members, B2B partners, and care providers.
Solution
Healthcare in the United States is confusing, disjointed, and often leaves patients feeling neglected. We represented Firefly’s commitment to continuous, cross-specialty care using visually overlapping layers and transparencies, while communicating warm expertise with a bright and accessible type system and color palette. Our approach to art direction speaks to everyday people across the country with clarity and respect, while also serving the various business audiences that Firefly interacts with.
