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ACLU 50 STATE BLUEPRINT

Brief

ACLU’s 50 State Blueprint aims to reduce the incarceration rate for minor offenses by 50%. Make a website that visualizes the scale the scale of the nearly 2 million people in state prisons. In addition to raising public awareness, the site is a platform where the ACLU could publish extensive state-by-state reports.


Solution

We chose to visualize the immensity of the situation using a simple device: scrolling. We used a simple dot to represent each one of the 1,942,600 people in jail, resulting in an extremely long website. The ACLU has used this strategy in a broad range of touchpoints for this initiative.

ACLU 50 State Blueprint mobile
ACLU 50 State Blueprint state page
ACLU 50 State Blueprint state page
ACLU 50 State Blueprint on tour showing a truck with message printed on
ACLU 50 State Blueprint results