ACLU 50 STATE BLUEPRINT

Brief

ACLU’s 50 State Blueprint aims to reduce the incarceration rate for minor offenses by 50%. Make a website that visualizes the scale the scale of the nearly 2 million people in state prisons. In addition to raising public awareness, the site is a platform where the ACLU could publish extensive state-by-state reports.


Solution

We chose to visualize the immensity of the situation using a simple device: scrolling. We used a simple dot to represent each one of the 1,942,600 people in jail, resulting in an extremely long website. The ACLU has used this strategy in a broad range of touchpoints for this initiative.

Cover for ACLU showing a grid of yellow dots and a black text box
ACLU 50 State Blueprint mobile
ACLU 50 State Blueprint state page
ACLU 50 State Blueprint state page
ACLU 50 State Blueprint on tour showing a truck with message printed on
ACLU 50 State Blueprint results