by HUMANKIND

byhumankind.com

Brief

Design a subscription ecommerce experience for a line of plastic-free personal care products.


Solution

We came up with a guided shopping experience that would help you build and customize your subscription, explain how great (and great looking) the products are, and make people aware of how much plastic was being saved through their purchase over conventional personal care products.

Cover for by Humankind showing the products in bathroom environment
Product shopping flow
How it works page
Photo of a wave with applied by Humankind brand filter
Photo of a hand holding a plant
Product grid
Close-up of illustrations for how to refill a by Humankind deodorant
Plant with applied green by Humankind filter