Twenty Nine
A small, hard-working
design studio.


NYC

East Village

BER

Kreuzberg

ATX

Eastside

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IBM PLEX

Content Strategy
Original Content
Website
Development

Brief

Tell the story of IBM’s new corporate typeface and help put some cred back into IBM’s design program.


Solution

Together with IBM’s Executive Creative Director and the designer of Plex, Mike Abbink, we designed and built a new website that told story of their corporate typeface through its historical context, concept, design, and in-use examples.

IBM Plex Concept
IBM Plex Concept
IBM Plex Stickers
IBM Plex Mobile Screens
8 blue bars
Single IBM Plex glyph a
IBM Plex Supercomputer
Single IBM Plex glyp: 0