GOOGLE SP–AN
Website
Digital Signage
Brief
Create a website and signage for Google’s SP–AN design & technology conference
Solution
A conference is a place where big questions are explored so we framed the website as a series of questions and answers that would be entry points to explore the conference’s speakers, topics, and events. We translated the multi-layered shapes to interactive surfaces – including the website and event signage – exploring how they could move, frame, and emphasize this content.
The layered “vignettes” the Google Design team created are made from a series of shapes that are based on a strict grid and color palette. They are then combined to form an infinite amount of combinations.
As a digital takeaway for the conference we made a screensaver out of the vignettes.
