Create a modern food brand that stands out as well on the shelf and as it does on-screen.
Ingredients are an important part of the food that Aida creates. We used the recipes of the products to create the patterns used on the packaging. This then carried over into the site and other extensions of the brand.
Aida’s products are very ingredient-focused and we made this the focus of the identity. We made patterns that are visual representations of the ingredients of each individual product.
These patterns are then used for the packaging and other elements in the brand.