Twenty Nine
A small, hard-working
design studio.


EST

New York City

MT

Austin

CET

Berlin

brand, web, product design

website, strategy, content

brand, editorial design

digital product

website

brand, website

website, visual identity

website

website, product design

visual identity

,

website

visual identity

,

website

website

,

art direction

website

product

strategy

,

brand

,

website

,

print

website

website

,

strategy

,

typeface

brand

,

website

,

product

website

brand

brand

,

website

,

print

,

packaging

website

website

website

,

signage

,

screensaver

brand

,

packaging

,

website

brand

,

website

,

print

top secret

brand

,

website

,

print

brand

,

website

strategy

,

brand

,

website

,

print

product

email

development

website

brand

,

website

,

print

packaging

email campaign

brand

,

website

website

strategy

,

product

,

website

brand

,

website

,

product

brand

,

website

,

print

strategy

,

brand

,

website

,

product

,

print

brand

,

website

website

website

website

WebsiteCampaign
website
strategybrandwebsiteprint
website
website
brandwebsiteprintpackaging
website
websitesignagescreensaver
brandwebsiteproduct
brandwebsite
brandwebsiteprint
brandwebsite
website
websitebrandOOH
brandpackagingwebsite
brandwebsiteprint
brandwebsiteprint
BrandMagazine

Branding
Packaging
Art Direction
Brand Collateral
Website
Development

Brief

Create a modern food brand that stands out as well on the shelf and as it does on-screen.


Solution

Ingredients are an important part of the food that Aida creates. We used the recipes of the products to create the patterns used on the packaging. This then carried over into the site and other extensions of the brand.

Several product packages spread across
Aida patterns

Aida’s products are very ingredient-focused and we made this the focus of the identity. We made patterns that are visual representations of the ingredients of each individual product.

These patterns are then used for the packaging and other elements in the brand.



Aida wordmark

The mark that we created references the shelves of a pantry. Each of the "shelves" is modular so it can adapt to different orientations and applications.

Logo variations
Mobile screens of the Aida homepage
Screen recording of the blog pages
Aida tote bag
Aida postcards