AIDA
Branding
Packaging
Art Direction
Brand Collateral
Website
Development
Brief
Create a modern food brand that stands out as well on the shelf and as it does on-screen.
Solution
Ingredients are an important part of the food that Aida creates. We used the recipes of the products to create the patterns used on the packaging. This then carried over into the site and other extensions of the brand.
Aida’s products are very ingredient-focused and we made this the focus of the identity. We made patterns that are visual representations of the ingredients of each individual product.
These patterns are then used for the packaging and other elements in the brand.
The mark that we created references the shelves of a pantry. Each of the "shelves" is modular so it can adapt to different orientations and applications.
