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Twenty Nine

Hyperfocused
on impact

Services

We help organizations get clear on who they are, adapt to new realities, and bring ambitious ideas into the world.

Our work spans brand strategy and identity, messaging, websites, digital products, commerce, campaigns, and experiences. We don’t treat these as separate disciplines. A brand shapes how a product behaves. A website can change how an organization sees and presents itself. Technology opens up new ways to tell stories, invite participation, and be of service.

  • Positioning and branding

    1. Brand strategy and research

    2. Naming and verbal identity

    3. Brand design and visual identity systems

    4. Communications strategy and planning

    5. Campaign production

  • Apps and digital product

    1. Product strategy

    2. Information architecture

    3. User experience and interface design

    4. Native app development

    5. Firmware and OS development

  • Web and ecommerce

    1. Content strategy

    2. Art direction and image-making

    3. Web and ecommerce development

    4. Low-code development

    5. Ongoing technical and creative support

Your product is your brand

The experience you create for your users is a reflection of the promise you make to them as a brand. We build brands from the product out, treating every screen as a flagship experience. That means more than pasting a brand book onto a website template. It's a chance to bring the brand to life in a medium people love to use.

Things of quality have no fear of time

Strategic foresight isn't predicting the future. It's building things strong enough to thrive in several versions of it. Trust is earned by brands that live up to their promise, and by products that keep working, year after year.

★★★★★ Hospitality

Hospitality is at the center of our practice. We lead with empathy and curiosity, and we listen closely to understand each challenge and ambition. Our process is collaborative, creative, and above all enjoyable, because the best work happens when a partnership feels human.

Research & Writing

All research

  • Can You Vibe-Code Learning?

  • Mapping San Francisco's Government

  • Shelf Life: The Truth Lasts

  • Building Venues for Collective Memory

  • Family Intelligence: Speculative Research on Local LLMs

  • Where the flower grows

  • The Mets Are the Last Thing I Believe In

  • Survival Theater

  • Off Brain

  • Oh, to Be Known By My Computer!

  • A Space That Holds

  • Carving Out pockets: Building Community and Collective Power in the Creative Industries

  • garden3d DEI Report 2024

  • Expansive Brands

  • In Defense of Story Points

  • garden3d 2023 Sustainability Report

  • How we gave away $63k since 2021

  • API Forking for an Adaptive Development Process

  • garden3d DEI Report 2023

  • Managing is a Maker’s Skill

  • garden3d 2022 Sustainability Report

  • When To Agency.

  • How we set salaries

  • Substantive Sustainability Gets More Clicks

  • We Ship Better Work for Less

  • Substantive Sustainability

  • Our 2022 DEI Report

  • Greenwashing Certified™

  • Our open source 2021 Profit & Loss

  • Our 2021 Sustainability Report

  • How garden3D works

  • Our 2020 Sustainability Report

  • Our Moral Compass

  • Our distributed company is a garden

  • We're not a "Traditional Agency™"

  • 💸 Our open source 2020 Profit & Loss

  • 🐣 Our new Parental Leave Policy

  • The most transparent and open source studio practice on this here green planet

Press & Recognition

Testimonials

Our Story

We believe design should do more than make change visible. It should help define what that change means, bring the people responsible for it together, and build the structures that let it last. We work closely with our clients from the first questions through to launch, bringing clarity and momentum to complex decisions without pretending they're simple. In 2019, we made our long-running collaboration with Sanctuary Computer official, around a shared belief that design and technology are strongest when they're built together. Today, XXIX is part of garden3d, a worker-owned creative collective that also includes Sanctuary Computer, Index, and USB Club. Together, our practice spans technology, culture, physical space, community, and research. How a studio operates shows in the quality of its work. We hold ourselves responsible to our clients, our collaborators, our team, our communities, and the consequences of what we put into the world. We partner with ambitious organizations to make lasting change.

XXIX team gathered outdoors in front of a large boulder

Leadership

Work with us

Interested in contracting, freelancing, or permalancing with XXIX, Sanctuary Computer, Index, or another garden3d project? We pay as generously as our client agreements allow, and longer-term contributors earn profit share and, eventually, worker ownership. Fill out the form below to join the network.

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