Together with IBM we designed, built and launched
a new website to tell the story of their new international corporate typeface, IBM Plex. Designed by IBM, Mike Abbink and Bold Monday, Plex is the first complete font refresh since Paul Rand’s legendary design system was was established with Eliot Noyes in 1956. Our solution was a series of six chapters to help guide you through the ideas and history that influenced the design, all while showcasing the font in unexpected ways.
Our solution was a series of chapters that guide you through the ideas and history that influenced the design, all while showcasing the font in unexpected ways. Most of the site operates as a typetester where users can change which style of Plex to use.
The site uses a mix of static images, animation, and photography to tell the story of Plex. In addition to showing how it was made we wanted to highlight ways IBM is using the typeface internally.
The arrows of Plex are great for wayfinding. We incorporated them as animated bumpers between sections.
[LEFT] We thought the idea of a "Print Website" button would be a great way to show that Plex looks great across all mediums. Press it and a printed version of the site is sent to you! Coming in a future phase.
[RIGHT] Early concepts where we were thinking about the idea of the "world" of IBM. It's such a large company that does many things and has offices all around the world, we wanted an interface that could reflect that. Users could navigate the site freely vertically and horizontally, as well as zooming in and out.