XXIX Projects | IBM Plex

Together with IBM we designed, built and launched 
a new website to tell the story of their new international corporate typeface, IBM Plex. Designed by IBM, Mike Abbink and Bold Monday, Plex is the first complete font refresh since Paul Rand’s legendary design system was was established with Eliot Noyes in 1956. Our solution was a series of six chapters to help guide you through the ideas and history that influenced the design, all while showcasing the font in unexpected ways.

Info

XXIX Projects | IBM Plex

Our solution was a series of chapters that guide you through the ideas and history that influenced the design, all while showcasing the font in unexpected ways. Most of the site operates as a typetester where users can change which style of Plex to use.

02b half
03 half
04 half
05 full cover hidden xs
05 full cover visible xs
06b full
07 cover full hidden xs
07 cover full visible xs

The site uses a mix of static images, animation, and photography to tell the story of Plex. In addition to showing how it was made we wanted to highlight ways IBM is using the typeface internally.

08b half
09 half
10 half
11 cover hidden xs
11 cover visible xs
12b two third
13a third
13b third

The arrows of Plex are great for wayfinding. We incorporated them as animated bumpers between sections.

13e third
13f third
15 full
16a half
17b half
18 fulll cover

OTHER IDEAS

[LEFT] We thought the idea of a "Print Website" button would be a great way to show that Plex looks great across all mediums. Press it and a printed version of the site is sent to you! Coming in a future phase.

[RIGHT] Early concepts where we were thinking about the idea of the "world" of IBM. It's such a large company that does many things and has offices all around the world, we wanted an interface that could reflect that. Users could navigate the site freely vertically and horizontally, as well as zooming in and out.


20a info
20b info
Small Victories