Aida is a line of food items around the idea of entertaining.
Aida’s products are very ingredient-focused and we made this the focus of the identity. We made patterns that are visual representations of the ingredients of each individual product.
These patterns are then used for the packaging and other elements in the brand.
The mark that we created references the shelves of a pantry. Each of the "shelves" is modular so it can adapt to different orientations and applications.
When researching for Aida we were looking at ideas of future kitchens and one of the original thinkers around the idea was Benita Koch-Otte, a Bauhaus kitchen designer, but also a textile artist.
Her textiles inspired the patterns we created for the branding.